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Guide 03

where to launch a saas.

For a new SaaS, launch on SaaSHub, Findly and Product Hunt first, since they are the places in our verified list aimed at SaaS or tech products; the rest suit specific audiences.

Last reviewed 24 Oct 2026

The shortlist at a glance

Eight places, each checked against its live site on 24 Oct 2026. Cost and listing rules are as shown on those sites then; they change, so confirm on the site before you pay or submit. “Unknown” means the site did not show the information during our review. We do not quote traffic numbers because we did not verify any.

Submit Your Startup is our own site, so weigh our entry accordingly. We include it because it is where you are reading this, not because it outranks the others.

Eight places to launch a SaaS, with audience, cost and how listing works
PlaceWho it fitsCostHow listing works
SaaSHub ↗Aimed at SaaS and software; built around alternatives and comparisons.Free + paid optionsProduct page; verification and Q&A in the management page
Findly ↗A curated directory of SaaS tools, with human submissions.Free + paid optionsSubmit page; free listing badge shown, paid submissions from $59
Product Hunt ↗Ranked daily launches of tech products, for a general tech audience.FreeLaunch day; daily leaderboard and launch archive
Hacker News (Show HN) ↗Developers and technical readers; suits a SaaS with a technical angle.FreeCommunity post; follow the Show HN rules
Uneed ↗Rankings for tech products by day, week, month and year.Free + paid optionsFree waiting line, or paid fast-track / skip; rankings by period
BetaList ↗Early-stage startups, discovered by early adopters; suits a pre-launch or beta SaaS.PaidPaid submission; the editorial team reviews it, with a full refund if it isn't selected
AlternativeTo ↗Crowd-sourced alternatives to apps and software; suits a SaaS that replaces a known tool.UnknownAccount required; add-software steps not shown
Submit Your StartupAny startup. This is our own site: a launch index with community votes.Free + paid optionsQueue; optional $9 to skip the wait; community votes

Source: our verified directory data, reviewed 2026-10-24. The full list of 24 is on /directories.

What is each place for?

  • SaaSHub: Software directory for SaaS alternatives and comparisons. A fit when buyers compare tools before choosing one.
  • Findly: Curated directory of SaaS tools with human submissions. Free listing badge shown on the site; paid submissions from $59, as recorded.
  • Product Hunt: Ranked daily launches for consumer and tech products. Launch day on a daily leaderboard.
  • Show HN: Developer-focused posts, ranked by points and comments. Free, and it only works if you follow the rules; see our Show HN guide.
  • Uneed: Daily, weekly, monthly and yearly rankings for tech products. A free waiting line, or a paid fast-track or skip.
  • BetaList: Early-stage startups, discovered by early adopters. We could not confirm its cost or review process.
  • AlternativeTo: Crowd-sourced alternatives to apps and software. An account is required, and we did not see the add-software steps or any cost.
  • Submit Your Startup: a free queue for new startups, with an optional $9 to skip the wait, and community votes. There is no pay-to-rank.

How do you pick where to launch?

Three practical criteria, in order:

  • Who your buyer is. A SaaS for developers belongs where developers read (Hacker News). A SaaS bought after comparing options belongs in a software directory such as SaaSHub or AlternativeTo. A general tech product can use a daily-launch site such as Product Hunt.
  • What it costs and what you get. Free-only listings are low risk. Where the cost is Unknown, check the submit page before you spend time on a form. Paid skips and fast-tracks buy speed, not a guaranteed result.
  • How much effort the listing takes. A launch day (Product Hunt, Show HN) needs you present to reply to comments. A directory entry is a form you fill once.

What should you prepare first?

Most forms ask for the same few things. Have them ready before you open the first one.

  • Run through the launch checklist to find gaps in your page, pricing and onboarding.
  • Check how your link looks when shared with the OG checker; a broken preview image costs clicks everywhere you post.
  • Write one clear line about what the product does and for whom, using the tagline guide.

How do you avoid wasting launches?

  • Stagger them. Spread submissions over days or weeks so you can fix what the first one teaches you before the next.
  • Do one launch day at a time. Launch days need you answering comments; two at once means doing both badly.
  • No fake upvotes, and no asking for them. Hacker News rules out asking people to upvote, and a launch that depends on manufactured votes is not worth having. Our Show HN guide covers the specifics.
  • Keep a record. Note where you submitted, on what date, and what happened, so a later launch builds on the first.

Next steps

Submit Your Startup is our site, so this is a plain pitch: you can submit your startup free to join the launch index. For more places than these eight, see the full directories list, and read the Show HN guide before you post there.

Ready to launch?

Get a public launch page, collect votes from founders, and sit on the open launch index. Submitting is free, with no pay-to-rank.

Submit your startup free →