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ASO.dev combines unlimited App Store keywords, apps and competitors with Apple Ads Intelligence on Marketing. Developers and app teams can investigate a market, compare competing listings and prepare the localized release.
Apple Ads Intelligence makes competitor research concrete. See advertising keywords, ad creatives and Custom Product Pages across both Search Results ad placements in 58 countries. Begin with a keyword to discover advertisers, or choose an app to inspect its advertising activity. Compare Share of Voice over time and use Auction Insights to inspect the ad results for a specific query at a particular moment. SOV tracking is limited to 200 keywords per user; research access does not make every operation unlimited.
Organic keyword research and rank tracking focus on the App Store. Compare popularity, difficulty and ranking changes across 60 countries, build keyword lists and examine competitor positions. ASO plans include unlimited keywords, apps and competitors, while history depth, exports, background tasks and monitoring have separate conditions.
Publishing tools connect that research to practical work. Edit metadata, compare localizations and prepare store updates for App Store Connect and Google Play. Capabilities differ by store and subscription plan, so teams can choose the tools that fit their release process.
ASO.dev runs on macOS, Windows, Linux, iOS and Android. Igor Kravchenko and Julia Bulgakova began the project in November 2022 and first released ASO.dev on 1 May 2023. The two-person team is bootstrapped, with no external investment. ASO.dev is a paid subscription product with a 3-day trial requiring a payment card.
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